Chart showing Energy and Climate Change related Google search results in Dec 2016

+ Now is the right time to take action and transform climate change’s publicity power and make a shift back to the solutions: clean tech, green power, green energy and renewables.

Climate Change has received the biggest internet publicity ever. But climate change is focusing on the problem and not on the solution.

As an energy professional I have heard the world of energy talking about ‘Green Energy’ in the early 2000s, then ‘Smart Energy’ and ‘Smart Grid’ in the late 2000s. And following 2010, the conversation seems to have shifted towards ‘Climate Change’. Today, all we hear in the news is ‘Climate Change’. It seems people care about climate change.

Looking at the google search results in the chart we can see that climate change is really dominating the conversation. The chart shows the google search results for related terms. Climate change is topping the list by far with over 160 million results, followed by energy efficiency with 100 million, green power with 83 million and green energy with 78 million. 

Climate Change has received the biggest internet publicity ever. But climate change is focusing on the problem and not on the solution. If all publicity is good publicity now is the right time to take action and transform climate change’s publicity power and make a shift back to the solutions: clean tech, green power, green energy and renewables. Debate is good, change is good.

Do we want to remember the 2010s as a decade of climate change conversation or a decade of green tech conversation?

And lastly, just theoretically, let's imagine a world where climate change isn't real. We still want advancement in technology, green tech, clean tech and renewables, right?